TransportGistics Releases New Technology to Extend Corporate Branding To On-Line Routing Guides
Bohemia, NY - With TransportGistics’ newest release of RoutingGuides.com, companies can leverage their brands while they simultaneously improve vendor compliance and reduce transportation costs.
Branding is a powerful message that speaks to who we are, what we want and who we want to be. Brands humanize a product or service and give it a personality all its own. All people, products and businesses come to be perceived in certain ways — either by design or by default. Branding is the process of making sure that perceptions of a company are shaped by design, rather than default.
According to Alan Miller, President of TransportGistics, “Brand values play a key role within the corporate arena. Nurtured and managed correctly, brands are valuable assets that need to be recognized and leveraged by business. This is the easiest and most complete way for a company to reinforce its corporate brand while clearly communicating every requirement for receiving goods” said Alan Miller, President and CEO of TransportGistics, Inc. “Even diagrams and illustration of acceptable and unacceptable packaging, pallet loading and other consignment details can be clearly communicated to every vendor, customer and internal user.”
With a fully branded version of RoutingGuides.com, and in less than 10 minutes, users can make changes to database driven carrier assignments AND rules of engagement and instantly, automatically inform all vendors/customers/employees of the change. What’s more is, RoutingGuides.com automatically collects acknowledgements and provides reports that identify who logged into a routing guide and when.
The production, maintenance and distribution of a corporate branded Routing Guide is easier, faster and less expensive with RoutingGuides.com by eliminating the need to print, distribute and track the receipt of new or updated Routing Guides. It is easier for shippers to comply with routing instructions by eliminating paperwork, the need to find the most current version of a particular Routing Guide and by providing a simple inquiry tool. Communications are improved as RoutingGuides.com provides a mechanism to convey all of logistics requirements to vendors, customers and DC's. “Overall freight expense and costs associated with transportation management are reduced” said Miller.
No other routing guide protocol enables the seamless communication flow for any company to maintain its transportation management and brand investment. For authorized users, access to a company’s routing instructions is as easy as opening the company’s web site. The RoutingGuides.com technology enables secure access, multidimensional matrix of instructions, rules and carrier assignments that is not possible with any other application. Information and shipping instructions within the matrix can be customized and varied to meet specific and unique variables of individual vendors, carriers and locations.
RoutingGuides.com is a product of TransportGistics, Inc., a global, multi-product and services company that provides market leading, simple, incremental solutions for transportation management and logistics functions within the supply chain. It specializes in “simpler is better” micrologistics tools that help companies manage transportation services and customer delivery. TransportGistics products address the inefficiencies in transportation management, reduce freight expense, simplify the functions to be executed, make transportation information immediately visible to all parties involved in the transaction process, improve communications, improve performance, lower costs, and increase productivity without sacrificing investments in existing technologies